Privacy Policy
This Privacy Policy explains how Pacer collects, uses, and protects your personal data when you use our services, website, and digital platforms.
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​1. Data Controller
Email: tk@pacer.bio
Website: pacer.bio
Responsible: Teis Kalsbøl Søgaard
Pacer is responsible for the processing of your personal data in accordance with applicable data protection laws, including the EU General Data Protection Regulation (GDPR).
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2. What we collect
We only collect the information necessary to provide our services and maintain contact with you. This may include:
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Name, address, phone number, and email
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Payment information (processed securely via Stripe or other payment providers)
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Health and training information provided voluntarily in connection with coaching or rehabilitation programs
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Login and usage data from our digital platforms
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3. Purpose of processing
Your personal data is used to:
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Deliver the services and products you have purchased
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Communicate with you about bookings, programs, and payments
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Manage memberships, subscriptions, and access to our online platforms
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Ensure proper documentation of your training or rehabilitation process
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Comply with legal obligations, including bookkeeping and tax requirements
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4. Legal basis
We process your personal data on the following legal grounds:
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Contractual necessity (Article 6(1)(b)): to deliver the services you have requested
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Legal obligation (Article 6(1)(c)): for accounting and compliance purposes
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Consent (Article 6(1)(a)): for storing and using sensitive data such as health information
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Legitimate interest (Article 6(1)(f)): for internal administration and service improvement
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5. Storage and retention
We store your personal data only as long as necessary for the purpose it was collected.
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Health-related information is deleted no later than two years after the end of your client relationship unless you consent to longer retention.
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Accounting records are retained for five years, in accordance with Danish bookkeeping law.
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6. Sharing of data
Your personal data is only shared with trusted partners who process data on behalf of Pacer, such as:
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Payment providers (Stripe)
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Booking and communication systems (EasyMe, TrainHeroic, or similar)
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Accounting software (Dinero)
All data processors have signed data processing agreements to ensure compliance with GDPR.
We do not sell or share your data with third parties for marketing purposes.
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7. Security
We take data protection seriously and use appropriate technical and organizational measures to protect your information from unauthorized access, alteration, loss, or misuse.
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8. Your rights
You have the right to:
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Access your personal data
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Request correction or deletion of inaccurate or outdated data
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Withdraw your consent at any time (for processing based on consent)
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Object to processing in certain cases
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File a complaint with the Danish Data Protection Agency (Datatilsynet)
Requests can be sent to: tk@pacer.bio
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9. Changes to this policy
Pacer reserves the right to update this Privacy Policy as needed. Significant changes will be communicated via email or through our platform.
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Effective date in dd-mm-yyyy format: 08.11.2025